Uber is Introducing Seamless Flight Bookings For Its UK Customers
Uber Is Introducing Seamless Flight Bookings For Its UK Customers
WEF global partner Uber is Introducing Seamless Flight Bookings For Its UK Customers! The ride-hailing giant announced it’s latest initiative as part of a broader plan to venture into various travel segments and offer a door to door service.
The announcement of this collaborative endeavour with Hopper, a travel agency based in Canada, came on Wednesday. The partnership aims to facilitate the booking of both domestic and international flights via Uber’s ride-sharing application.
Uber launches flight bookings in UK travel ‘super app’ push https://t.co/cKwKWOhvob
— Financial Times (@FT) May 10, 2023
Travel Super App?
The new feature is being rolled out for a select group of UK users, with plans to expand its reach across the entire region in the near future, according to a report by The Financial Times. Uber’s General Manager in the UK, Andrew Brem, described this move as “the most audacious and latest step” in the company’s journey towards creating a comprehensive travel booking solution. In simpler terms, Uber is looking to become the go-to “super app” for all your travel needs.
Given the UK’s wide-ranging public transportation network and its position as one of Uber’s largest markets outside the US, it’s an ideal testing ground for the company’s foray into different travel sectors. Brem acknowledged that while Uber aspires to “grow its core business” and extend diverse travel booking options like flights to other countries, there are currently “no concrete plans” in place.
Uber has already diversified its UK offering by enabling users to reserve train, boat, and bus trips through collaborations with Eurostar, Thames Clippers, Omio, National Rail, National Express, and Megabus. According to Brem, train reservations have been a hit, with booking figures growing by 40 percent monthly since the feature’s debut in August of the previous year. However, he remained tight-lipped about the actual number of tickets sold via the service.
Just another affiliate service?
Hopper explains that the process for Uber customers to book a flight mirrors that of traditional travel platforms. Users simply enter their travel information, including destination and dates, to search for their preferred flights. An added convenience for customers flying with major airlines is the ability to choose and pay for their seats directly within the Uber app.
As per The Financial Times, Uber stands to earn a modest commission from each transaction and might contemplate incorporating an extra charge to flight bookings down the line. Motivating users to make additional travel reservations via the Uber app could also boost its core ride-sharing operations. Interestingly, around 40 percent of Uber journeys in the UK begin or end near transport hubs such as train stations. Furthermore, the company reports that airport trips account for a significant 15 percent of its total gross bookings.
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